Customer segmentation solutions
Customer segmentation built from what customers actually do
Age and location say little about what a customer will buy next. Behaviour does. We group customers by how they buy, use and engage, then make those groups usable in your marketing tools.
Who it's for
- E-commerce and D2C brands
- SaaS companies with many plans and users
- Retailers with loyalty data
Examples
What this looks like in practice
Behavioural segments
Groups such as loyal regulars, discount hunters and lapsing customers, with sizes and value.
Customer value scores
How recently and how often each customer buys and how much they spend (often called RFM), plus how much they are likely to spend over time.
Next-best offer
Which product or message each segment responds to best.
Approach
How we do it
Join the data
Orders, product use, support and marketing data in one view.
Find real groups
Software groups customers who behave alike, and we check the groups with your team so they make business sense.
Put the groups to use
Groups sent to your email, ads or CRM tools and updated automatically.
Outcome
What you end up with
- Segments that marketing and sales recognise and use
- Clear value and size for each group
- Automatic updates as customers change
Part of our Data Science & Machine Learning service.
FAQ
Questions we're often asked
Which tools can segments be sent to?
Most email, CRM and ad platforms that accept lists or have an API, such as HubSpot, Klaviyo or Salesforce.
How is this different from our CRM's segments?
CRM filters use rules you write. Behavioural segmentation finds groups in the data that rules miss.
Start here
Tell us about your project
A few lines is enough. We reply within one business day with questions or a suggested next step. The first call is free.
- We'll tell you honestly whether your data can support the goal
- You get an indicative cost and timeline
- No obligation, and no automated sales emails
Prefer to talk? Book a 30-minute call.